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We are very excited for you to join us in Santa Fe, New Mexico, U.S. to hear from experts and connect with friends new and old from around the world.
October 8-11, 2025
Santa Fe, New Mexico, U.S.
211 Old Santa Fe Trail, Santa Fe, NM 87501
Book Hotel Here
Location & Travel Information
Inn and Spa at Loretto is approximately 9 miles from the Santa Fe Municipal Airport and 68 miles from Albuquerque International Sunport Airport.
Click here for more information
Registration Fees
$2,550 First Member
$2,300 First Member – Early Registration Discount!
$2,450 International Member
$2,200 International Member – Early Registration Discount!
$2,099 Second Member
$1,999 Young Lawyers
$1,899 First Time Attendee
$859 Spouse/Guest
Register before July 15 to receive the $250 early registration discount for first members and international members!
Register Now!
The hotel deadline is Monday, September 8.
(After September 8, Primerus can't guarantee hotel rate or availability.)
Best Strategies for Challenging Times
As technology, social media, legal regulations, and global dynamics continue to evolve, staying current with legal best practices is more important than ever. Primerus recognizes this as a valuable opportunity to help law firms and lawyers from around the world navigate change with confidence. This program will focus on how legal professionals can adapt, grow, and position themselves for continued success in a shifting landscape – equipping them with insights and strategies to thrive now and into the future.
Community Service: The Food Depot
Attendees will work together at The Food Depot’s Sante Fe warehouse to bag and sort produce to help build healthy and hunger-free communities in Northern New Mexico. The organization’s programs and partner agencies distribute 10 million pounds of food each year across a nine-county service area.
Strategic Revenue Growth: Expanding Your Business with High-Value Clients
Join us for a powerful session led by Bob Wiesner of Changeforce; this engaging conversation delivers proven strategies to help lawyers connect with the right clients, craft compelling conversations, and build long-term relationships – even before the first engagement. Discover how to turn networking into opportunity, meetings into momentum, and follow-ups into trusted partnerships.
Navigating Uncertainty: The Evolving Cyber and AI Technology Landscape
In an era of rapid change and unpredictability, law firms face unique challenges that demand innovative solutions. This session delves into the critical technologies reshaping the legal landscape, focusing on cybersecurity and artificial intelligence (AI) among others. Discover how cybersecurity practices can safeguard sensitive client information and ensure compliance with evolving regulations and explore the transformative role of AI.
El Rancho de Las Golondrinas
Friday, October 10
1:15 PM departure/4:30 PM return
Capacity: 20
$50 per person
El Rancho de Las Golondrinas (The Ranch of the Swallows), a historic ranch and now a living history museum, was strategically located on the Camino Real, the Royal Road that extended from Mexico City to Santa Fe. The ranch provided goods for trade and was a place where the caravans that plied the road would stop on their journey coming from or going to Santa Fe. It was a paraje or an official rest stop for travelers on the Camino Real.
This tour takes you on a journey through time to explore the history of New Mexico during the Spanish colonial period, the Mexican period, and the Territorial period. Learn about the daily life of settlers and travelers on El Camino Real. Delve into the diverse cultures and traditions of the area and get hands-on with history.
Explore the stories and legacies of the women of New Mexico. As your tour guide leads you through the historic buildings, you will learn about the resilience, courage, and contributions of women who helped to shape the vibrant culture of New Mexico. Topics include family, law, religion, and everyday life.
Santa Fe History Walking Tour
Friday, October 10
1:30 PM departure/4:30 PM return
Capacity: 20
$103 per person
Take a deep dive into the history of the oldest capital city in the United States with this walking tour of Santa Fe. The tour looks at and explains much of the century- and millennial-old city and all it has to offer with its amazing Indigenous and Spanish influence, culture, beautiful art and architecture, and many amazing, inspiring stories that will leave you wanting more.
Santa Fe is a place many have called home for hundreds of years and for some, even thousands. Here are some of the sites you’ll see on the tour: the Plaza, Palace of the Governors, Sena Plaza, Trujillo Plaza, Cathedral, Loretto Chapel, Oldest Church, Oldest House, Lensic Performing Arts Center, Burro Alley, and the New Mexico Museum of Art. The tour concludes with a beer or cocktail of your choice at Tumbleroot Pottery Pub.
Georgia O'Keeffe Museum
Saturday, October 11
2:00 PM departure/3:00 PM return
Capacity: 8
$22 per person
The Georgia O’Keeffe Museum features intentionally curated galleries to guide visitors through the inspiring and bold world of Georgia O’Keeffe. Follow the galleries through O’Keeffe’s early work as a student and teacher, groundbreaking paintings from her time living on the East Coast, and her artistic revelations from her time in New Mexico. The average viewing time is 60 minutes, but visitors may stay as long as they wish.
10 minute walk to museum from hotel.
New Mexico Museum CulturePass
Saturday, October 11
1:00 PM departure/5:00 PM return
Capacity: 10
$20 per person
With the New Mexico CulturePass, you’ll get access to some of Santa Fe’s top state museums – each offering a unique glimpse into the region’s rich art, history, and culture. The pass includes one visit to each of the following:
- New Mexico Museum of Art
6-minute walk from hotel. - New Mexico History Museum
6-minute walk from the hotel and the site of our Saturday night dinner. - Museum of International Folk Art
6-minute drive from hotel. - Museum of Indian Arts & Culture
6-minute drive from hotel.
Transportation is not included.
Spa at Inn and Spa at Loretto
For appointments, please call
+1 505.230.7003 or click the links below.
Click here for spa website
Click here to book a spa appointment
Other Activities at Inn and Spa at Loretto
Pool
Private Cabanas
Fitness Center
The front desk staff is knowledgeable about local activity options and is happy to assist with recommendations or arrangements.
Below is a list of additional attractions:
Special thank you to our Corporate Sponsors
REGISTER TODAY!
The hotel deadline is Monday, September 8.
(After September 8, Primerus can't guarantee hotel rate or availability.)
Questions?
Contact Katie Bundyra at kbundyra@primerus.com or +1 616.454.9939