The Collins & Lacy Marketing Department received recognition for its communications programs during the International Association of Business Communicators’ (IABC-South Carolina) 2014 Annual Palmetto Awards. The Palmetto Awards celebration was held on August 26, 2014 in Columbia, S.C. and honored excellence in communications projects and campaigns, digital communications, social media work, and other collateral material. Collins & Lacy’s honors included Awards of Excellence in three different categories: Brand Communication, Multi-Audience Communication, and Audio Visual, as well as an Award of Merit in the Digital Communication Channels category.
Collins & Lacy’s Marketing Department was recognized for its strategic rebrand initiative that included the introduction of a refreshed logo, new collateral materials and a redesigned website featuring video biographies of the attorneys. The department’s goal was to create a personalized website and materials that serve as accessible tools for clients while showcasing the firm’s statewide business partnerships. The marketing team was honored for the unique rebrand materials as well as its strategic communications plan to external and internal audiences.
"IABC South Carolina was pleased to recognize Collins & Lacy for its exemplary communication campaign," said Kimberly South, President, IABC South Carolina. "The Palmetto Awards makes a true statement that South Carolina business communicators are top of the class."
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