Collins & Lacy, P.C. is celebrating its 30th anniversary by unveiling a new look that still pays homage to the law firm’s decades of tradition. The firm turns 30 on April 1 and is marking the milestone with a renovated brand that includes an introduction of a new color palette, a refreshed logo, and a new identity suite of deliverables.
“These are exciting times here at Collins & Lacy,” said Managing Partner Mike Pitts. “We’re celebrating our anniversary by taking bold steps toward the future. Earlier this month, we launched our new website, and now we are unveiling our modernized look.”
The rebrand has been months in the making and included a series of employee surveys, analysis, and focus groups. The internal examination revealed a fondness for the logo, saying it was “traditional, classy, and established.” However, the review also discovered a desire for new color and freshly-designed materials that would reflect the law firm’s polished presence.
“The Collins & Lacy ‘brand’ is not only the look and feel of the firm. It’s deeper than that,” said Pitts. “In order for it to work, it was imperative to communicate openly and get employee buy-in. The brand is the core of our firm, and it is displayed in each of us as we interact with one another and our clients.”
Throughout the process, Collins & Lacy stayed true to its mission of protecting and nourishing business partnerships statewide. Similar to the website redesign, the rebrand also features the work of a South Carolina company. Collins & Lacy chose offset and digital printing company PrintSouth Printing, Inc. to produce the first key elements of the new brand. This included a revised stationary suite design of letterhead, envelopes, labels, and business cards.
PrintSouth also helped create the Quick Response Codes (QR codes) introduced on the new Collins & Lacy business cards. The modern feature is an electronic label that contains a direct link to a virtual card (v-card). It allows a person to easily scan the v-card with a mobile device and immediately download the contact information into cell phone and email address books.
“The progressive new features being unveiled this month are an illustration of how our team thinks ahead on behalf of our clients and the Collins & Lacy family,” said Collins & Lacy co-founder Stan Lacy. “As we move forward with a renewed look, our clients can feel confident that our tradition of committed, valuable legal counsel will continue for many years to come.”
For more information about Collins & Lacy, please visit the International Society of Primerus Law Firms.