Resources
Marketing Partners and Staff Section Resources
Have you assessed your marketing goals and plan? Your plan may be as detailed as a car manual or as loose as “do what you can when you can.” You may have a dedicated marketing person on staff that focuses solely on generating new business or everyone in the firm pitches in. Whatever the case, the Primerus Marketing Section was established to be a law firm marketing resource to the Primerus membership.
The Marketing Section is a collection of attorneys and marketing professionals from Primerus firms discussing how to generate awareness, establish authority, increase leads, and convert those leads into clients. Every quarter, members of the Marketing Section get together on a conference call to discuss the tactics that work and those that don’t, how to effectively harness the tools and technology that are available, and so much more.
We are thrilled to have these individuals as our current Executive Committee for this group.
- Darryl J. Horowitt of Coleman & Horowitt, LLP
- Sheenika Gandhi of Greenberg Glusker
- Anne Parys of Rothman Gordon
- Amber Vincent of Alyn-Weiss & Associates
If you or someone at your firm is interested in joining the Marketing Section, email TeamPrimerus@primerus.com to be added to the Section and subscribed to the Section’s dedicated community. Each month, details and call instructions for the Section’s monthly call will be shared via the community. Additionally, you are welcome and encouraged to share insights, pose questions, and otherwise discuss all things legal marketing over the marketing community.
Recorded Presentation
PowerPoint Presentation
Best Practices for Posting Content
Working from Home – Tips to Survive Video Conferencing in Our New Environment
Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic
2020 Individual Business Development Plan
Individual Business Development Plan – Proposed Budget Form
AWA Hot Sheet
Video Conferencing Platforms