Tokyo Advertising Law Lawyer
Tokyo Advertising Compliance Lawyers
The experienced advertising compliance lawyers at GI&T Law Office in Tokyo provide bilingual legal support (Japanese and English) to clients navigating Japan’s complex advertising regulations. Our team includes professionals with direct experience at the Consumer Affairs Agency (CAA) — the government body responsible for enforcing advertising laws in Japan.
We assist clients with a wide range of advertising law matters, including:
- Reviewing advertisements for compliance with Japanese laws, particularly the Act against Unjustifiable Premiums and Misleading Representations;
- Representing clients during investigations conducted by the CAA and the Japan Fair Trade Commission (JFTC); and,
- Challenging administrative orders issued by the CAA or JFTC through litigation.
Experienced Tokyo Advertising Compliance Attorneys
Japanese advertising laws prohibit misleading representations that may cause consumers to overestimate the quality or value of products or services. If the CAA determines that an advertisement violates these laws, it may issue a cease-and-desist order and impose a surcharge payment order. These orders, which include the name of the violating company, are publicly disclosed and often reported by the media — potentially causing significant reputational damage.
Moreover, CAA investigations typically last 6 to 12 months, during which companies are expected to fully cooperate. Even being under investigation can be costly and disruptive. Therefore, it is crucial not only to ensure legal compliance but also to avoid raising suspicion from the CAA’s perspective.
At GI&T Law Office, our Tokyo advertising compliance lawyers help clients maintain compliance without compromising marketing effectiveness.
Trusted Tokyo Advertising Compliance Law Firm
Our lawyers have firsthand experience working within the CAA, giving us unique insight into how advertising laws are interpreted and enforced.