Personally identifiable information generally means any information collected online about an individual consumer, such as his/her name, street address, e-mail address, telephone number, social security number, or any other information that permits the physical or online contacting of a particular individual.
What type of personal information is collected on the website?
How is the collected data used? Is it stored or discarded? Is it disclosed to third parties? If so to whom?
Are cookies used and if so, what type of information is recorded?
How can consumers opt out from receiving emails from the website and from disclosure of their information to third parties?
Does the website collect information from children? If so, how does the website obtain verified parental consent for information about their children in compliance with the Childrens Online Privacy Protection Act (COPPA), a federal statute?
How does the website operator keep its server and online operations secure?
How can a consumer review and make changes to his or her personally identifiable information, if the website allows such review and changes?