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Have you assessed your marketing goals and plan? Your plan may be as detailed as a car manual or as loose as “do what you can when you can.” You may have a dedicated marketing person on staff that focuses solely on generating new business or everyone in the firm pitches in. Whatever the case, the Primerus Marketing Section was established to be a law firm marketing resource to the Primerus membership.

The Marketing Section is a collection of attorneys and marketing professionals from Primerus firms discussing how to generate awareness, establish authority, increase leads, and convert those leads into clients. Once a month, the like-minded members of the Marketing Section get together on a conference call to discuss the tactics that work and those that don’t, how to effectively harness the tools and technology that are available, and so much more. Once a quarter, the Marketing Section brings in a guest speaker to present on his or her area of expertise.

Marketing Partners and Staff Section Calls

Tapping the Power of Branded Podcasts

  • Tim O’Brien – Founder of O’Brien Communications


Lawyer Rankings

  • Megan Braverman – Berbay Marketing & PR


Improve Your Video Conference Presence and be a More Effective Digital Communicator
Guest Speakers:

  • Jen Barker Worley (Professional Photographer)
  • Dr. Melissa Dunphy (Actor/Musician/Composer)


Marketing Partners and Staff Section Resources

"Pandemic Proofing Your Marketing"
By Tea Hoffman, Esq.

Marketing Mayhem: Tips to Stay Sane and Relevant During the Pandemic
Marketing consultant, Amber Vincent of Alyn-Weiss & Associates, covers where you should be focusing your marketing efforts in an environment of isolation, offers suggestions on how to approach your work day and manage your time effectively, and shares creative ways to maintain positive relationships with your contacts in the absence of live, in-person events.

Best Practices for Posting Content
Working from Home – Tips to Survive Video Conferencing in Our New Environment
Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic
2020 Individual Business Development Plan
Individual Business Development Plan - Proposed Budget Form
AWA Hot Sheet
Video Conferencing Platforms




Committee MemberDarryl J. Horowitt (view profile)

499 West Shaw Avenue
Suite 116
Fresno, CA 93704
United States
Phone: 559.248.4820

Committee Member Anne Parys

Third Floor, Grant Building
310 Grant Street
Pittsburgh, PA 15219
United States
Phone: 412.338.1193

Committee MemberAmber Vincent

Alyn-Weiss & Associates

Clocktower at Ken Caryl
8321 Sangre De Cristo Road
Suite #202
Littleton, Colorado 80127
United States
Phone: 303.725.4621