The Global Conference is just one of many meeting opportunities that Primerus presents throughout the year, which also include such headliners as the Primerus Business Law Institute International Summit and the Primerus Defense Institute Convocation in addition to regular regional meetings involving our various practice groups.
Dovetailing with those in-person meetings are weekly Coffee and Conversation programs conducted via Zoom, as well as Networking Calls and webinars that provide regular opportunities to learn and grow.
And for that, we can thank the pandemic, which for all its tragic and disruptive consequences allowed Zoom to become a household name as a convenient and affordable cloud-based video conferencing platform that also can be used for audio conferencing, webinars, meeting recordings, and live chat.
When COVID effectively put the world in various forms of lockdown during 2020 and 2021, Zoom rode to the rescue, allowing Primerus and millions of other users to stay connected as if we were operating in normal times when face-to-face contact was the preferred method of doing business. In effect, Primerus firms from around the globe were able to communicate as freely and effectively as if they were gathered at a singular company headquarters downtown.
The wonders of technology – and all of its gee-wizardry – is especially evident on the new Primerus website that has transformed the way we connect and communicate with members and users searching for “Good People Who Happen to Be Good Lawyers.”
The new website was a project two years in the making and involved a substantial investment of time, tech talent, and financial resources to bring it to the finish line.
But, in today’s ever-changing digital world, nothing is ever set in stone, particularly when advances in artificial intelligence are just beginning to take hold on daily life and have the potential to reshape the way we handle routine and complex business functions.
Which is why we continue to fine tune our new website, keeping it as up to date as possible and as responsive to the needs and wishes of those who navigate it. The website – which is our fifth version since we were founded in 1992 – also was designed with search engine optimization in mind, improving the quality and quantity of digital traffic to each of the more than 150 law firms in the Primerus community.
And servicing the needs of our growing community is pivotal to the overall purpose of Primerus and will forever remain at the heart of our steadfast commitment to elevate the legal profession in the eyes of the public.
2023 November 14 - Weekly President's Desk
Jack Buchanan, President