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T H E P R I M E R U S P A R A D I G M | C e l e b r a t i n g 2 5 y e a r s w i t h t h e w o r l d ' s f i n e s t l a w f i r m s
A Bright Future
Throughout this year, Primerus has been
celebrating its 25
th
anniversary. As we
look back over the years, we realize there
is much to celebrate about our past, and
much to look forward to in our future.
When we founded Primerus, we set
out to find the highest quality small and
mid-sized law firms, all of whom were
committed to the high standards we
set out in the Six Pillars (integrity,
excellent work product, reasonable fees,
continuing legal education, civility and
community service). Twenty-five years
later, we now have 180 member firms
with 2,500 lawyers in nearly 50 countries
around the world, as well as 45 states in
the U.S.
With the legal industry--and the
world around us--changing at such a
rapid pace with technological advances,
it's impossible to predict what our
profession will look like in another 25
years. But I firmly believe that the model
we have created with Primerus holds the
future for small to mid-sized firms and
their trusted clients around the world.
As we have seen in so many
industries, it's going to be more and
more difficult for the small to mid-
sized firms to practice in isolation in a
global marketplace. By bringing many
of the world's finest law firms together
under the umbrella of Primerus, we
help them not only survive, but thrive,
in an increasingly competitive legal
environment.
At the same time, we do a great
service to clients around the world by
showing them how to find exactly what
they need--quality legal services at
reasonable fees. Just as globalization
represents opportunity for many, it
comes with its share of challenges. We
frequently hear from clients how pleased
they are that we can help them when they
need representation in a new jurisdiction.
No longer do they have to worry about
finding law firms and screening them
for quality and reasonable fees, because
we have done that work for them. They
can turn to Primerus firms time and time
again, knowing they're getting nothing
but the best.
We also encourage members and
clients to develop relationships that go far
beyond shaking hands. Through events
like the Primerus Defense Institute
Convocation and other efforts including
the Primerus Client Resource Institute,
we give attorneys and clients the chance
to get to know one another, learn from
one another and build trust and loyalty.
Clients also gain the advantage
of a worldwide network of firms that
often know one another well and are
accustomed to collaborating. Our
members, whatever their location, have
access to international legal services
with trusted colleagues--and they will
personally see that you get what you
need, where you need it.
As we look ahead to the next 25
years, I cannot help reflecting on Abe
Lincoln's famous quote, "The best way
to predict the future is to create it." At
Primerus, we are working hard to both
predict and create our future, as we
seek to achieve our ambitious goal of
becoming the finest and largest provider
of legal services in the world.
I believe the future for our members
and their clients is bright. We invite you
to join us on that journey.
President's Podium
John C. Buchanan
"The best way to predict the future is to create it." At Primerus, we are working
hard to both predict and create our future, as we seek to achieve our ambitious goal
of becoming the finest and largest provider of legal services in the world.