about this issue of The Primerus
Paradigm, as we are unveiling an
innovative and unprecedented opportunity
that will benefit you our trusted clients.
But first, let me start with a story...
I will never forget the time a client
approached me at a Primerus event and
Primerus, pay the membership dues and
become a bona fide Primerus member.
This client loved Primerus and wanted to
become our first client member.
I told him I was flattered, but that we
did not want him to become a dues-paying
member of Primerus. Rather, we hoped
he would continue to attend our events,
develop trusted relationships with our
attorneys and hopefully rely on them for
quality legal work when needed. Equally
as important, we wanted him to advise us
and our members in our efforts to improve
today's legal profession and help us do a
better job of fulfilling our mission.
Years later, this client will now have
the opportunity to join the Primerus family
but without the dues, of course! After
more than three years of work, we have
created the Primerus Client Resource
Institute (PCRI).
around the world (in-house legal counsel,
risk managers, claims managers and
corporate executives responsible for legal
oversight) to join Primerus in our work to
improve today's legal profession and
to accept our thanks for your dedication
to this work.
cost and enjoy perks including a free
30-minute legal consultation phone call
with any Primerus member anywhere
in the world, access to free Primerus
educational webinars, access to Primerus
listservs for various legal specialties, and
the opportunity to participate in committee
membership meetings in various practice
areas. There's no obligation to hire Primerus
attorneys, but we hope that the relationships
developed through the institute will endear
you to our family even more. The institute
also gives members the benefit of having a
community of fellow in-house counsel.
At Primerus, we take very seriously
our mission to bring together good clients
with trusted, highly capable attorneys who
charge reasonable fees. We are committed to
providing opportunities for this to happen in
meaningful, relationship-building ways that
go way beyond the traditional "marketing"
industry.
This new institute will take that
opportunity to a whole new level. It is a
thrilling next step!
After getting positive feedback from
Primerus members and clients about
this concept for the past three years,
New York City in January. We received
overwhelming support, so we launched the
PCRI at the Primerus Defense Institute
Convocation in April.
Now, more clients are stepping forward
to join, and we hope you will do the same.
We simply cannot do the revolutionary
work of transforming the legal industry
without substantive dialogue between
clients and attorneys. Please continue to
join us in this conversation, whether by
joining the PCRI, attending a Primerus
event, or reaching out to us to help you
find a quality lawyer right where (and
when) you need one.
trusted, highly capable attorneys who charge reasonable fees. We are committed to
providing opportunities for this to happen in meaningful, relationship-building ways.