International Society of Primerus Law Firms

Join us in Miramar Beach, Florida! Your attendance is not only requested, but critical to the future of the Primerus Personal Injury Institute. The PPII is full of very talented, compassionate trial lawyers who face similar issues in their own respective markets. It is time we launch a smarter, more aggressive, more coordinated strategy to leverage the knowledge, skills and resources in the PPII for the collective benefit of each and every member in the group. Attendees will receive plenty of great material on marketing, trial skills, and business strategies. Additionally, this is also your chance to bring those elements together to redefine what it means to be a member of the Primerus Personal Injury Institute, and to help us create something that doesn’t exist for personal injury lawyers anywhere else!

March 1-4, 2023

Miramar Beach, Florida

Hotel Effie Sandestin

$1,499 Member Registration Fee
$1,099 Second Member Registration Fee
$1,099 Young Lawyer Registration Fee

Please note the hotel deadline is February 6th.

Marketing – Trial Skills – Strategy

Day 1 — Marketing
Are you losing good cases to lesser quality firms that are spending millions in advertising in your market? How are you competing against these big spenders to stay relevant and visible in your city for the clients who need you the most? It is time to reinvent the Primerus Personal Injury Institute to push back and enhance your referral-based practice to attract more quality cases. Primerus will open the conference with a presentation of a new marketing initiative that will change the direction of the PPII for years to come. We not only invite you to join us, but we need you to attend in order for us to bring our resources together to develop a collective approach that will benefit all PPII members.

Day 2 — Trial Skills
Do you want to be a better trial lawyer? One of the best ways to do that is to surround yourself with other really good trial lawyers. We will stay true to the PPII Winter Conference mission and give you the chance to get on your feet to refine your skills as a plaintiff personal injury attorney to present better cases and get better results. Incorporating experiential learning, the group will explore various aspects of trial including voir dire, opening statements, handling difficult experts and using effective demonstratives. We will also explore how the group can better share resources, recommend experts, and collaborate more effectively.

Day 3 — Strategy
Law firms are facing many of the same problems businesses across the country are facing. How are you attracting and retaining talented attorneys and staff? Are you wrestling with remote work arrangements? Do you have a healthy firm culture and what are you doing about a next generation? You don’t have to face these management issues alone – find out and learn from what your Primerus colleagues are doing. This final day of the Conference will also include a summarization of ideas. Taking into consideration everything that is discussed and shared over the three-day program, the group will define how we can be successful and identify what must happen next. This is your chance to help us truly shape the identity of the new Primerus Personal Injury Institute.

Wednesday, March 1st
6:00 – 8:00 pm Welcome Reception
Thursday, March 2nd
7:15 - 7:45 am Breakfast
8:00 am – 12:15 pm Day 1 – ”MARKETING”
12:15 – 1:15 pm Networking Luncheon
1:15 – 5:00 pm Individual Leisure Activities
7:00 PM Group Dinner at Slick Lips Seafood & Oyster House 
Friday, March 3rd
7:30 – 8:00 am Breakfast
8:15 am – 12:15 pm Day 2 – ”TRIAL SKILLS”
12:15 – 1:15 pm Networking Luncheon
3:00 – 5:00 pm PPII Group Activity – Gulf Coast Axe House
7:00 PM Group Dinner at Ovide
Saturday, March 4th
7:30 – 8:00 am Breakfast
8:15 am – 12:15 pm Day 3 – “STRATEGY”
12:15 – 1:15 pm Networking Luncheon
1:15 – 6:00 pm Individual Leisure Activities
7:00 PM Group Dinner at The Crazy Lobster
Fun in the Sun

Group Event

Gulf Coast Axe House
Friday, March 3rd
Meet at 2:45 pm in hotel lobby
Start 3:00 pm/End 5:00 pm

Learn how to axe throw at Gulf Coast Axe House! A coach will instruct our group how to properly throw an axe at a target. We will also learn games and ways to keep score as well as go over safety instructions.

Activities At Hotel Effie

With a celebrity chef bringing his award-winning culinary skills to the table, you will want to pull up a chair and savor every bite, from an intimate meal for two to a get-together for 10 or more. Upscale dining, small bites in the vibrant lobby bar, artisanal cocktails—and breathtaking panoramic views—at the rooftop pool and lounge, and a charming coffee market, so you’re properly fueled for wherever the day takes you.

Spa Lilliana
Some days call for some get-up-and-go energy. Other days are made to pause, breathe deeply, and shut the rest of the world out. Spa Lilliana will inspire you, take you away, and ground you all at the same time. Let the others go golfing while you indulge in special treatments designed to rejuvenate, restore, and relax. Find facials, scrubs, and massages, as well as a full-service salon.

Ara Pool & Lounge
You’ll want to lounge by our signature rooftop pool and lounge and sip a hand-crafted cocktail. Or maybe cool off with a dip and stare off into the staggering panoramic views. Luxurious cabanas give you a little privacy if that’s what you’re looking for. But if you’re feeling playful, join us for a little friendly competition and some fun and games by the pool.

Beach & Water
Kayaking, parasailing, fishing, boating, or lounging on the beach, at Hotel Effie if you are not on the water, you’re in it. That’s life along the Emerald Coast.

Entertainment & Night Life
With award-winning restaurants, lively venues, and nightclubs with a full calendar of concerts, outdoor festivals, and special activities, get ready to paint the town red at the Village of Baytowne Wharf.

Robert Trent Jones, Jr., Rees Jones, Tom Jackson. When you want to play four championship golf courses designed by icons and to be surrounded by incredible natural beauty, Sandestin Golf and Beach Resort is the place to tee off.

At the Village of Baytowne Wharf, you’ll find more than a dozen boutiques and stores, including the Sandestin Family Retail Shops, so you can get ready for a night on the town or pick up a special something, just because.

Twelve world-class HydroGrid clay courts, three hard tennis courts, private lessons with USPTA and USPTR pros, our popular round robin tournaments, and more at the best tennis experience in northwest Florida.

Stay Active
If relaxation isn’t your thing, it’s easy to get outside and get going. With so much beautiful coastal landscape and endless paths all around, venture out for a bike ride, an energizing hike, or connect to all there is to explore at Hotel Effie.


Contact Chris Dawe at or 616.454.9939

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