Program #1: MMM Concept: Make it Mindful, Memorable and Meaningful for the Jury (or any Factfinder)
Program #2 Make it Mindful
- Mindfulness-- awareness or intention
- Being mindful of the moment
- Being mindful of the “audience”
Program #3 Make it Memorable
- Basic scientific components of memory for individuals and small groups (jury)
- Facilitating memory for persuasion
- Exercises
Program #4 Make is Memorable -- Psychology of Decision Making
- Two processes of decision making and how to use them to persuade
- Being cognitively efficient
- Listen when no one is talking
- How key biases influence memory and decision making and how to use them to persuade
Program #5 Make it Meaningful through Story and Theming
- How to craft a persuasive story
- Developing a theme based using one of the 5 common moral foundations
- Story Framework Exercise
Program #6 Putting it into practice -- Workshopping what we’ve learned
Program #7 Damages: Both Memorable and Meaningful
- How to translate responsibility and loss into money
- Understanding intuitive or gist assessments of money damages as a critical baseline
- Demystifying pain and suffering damages
Program #8 Trends in Trump Times
- Current trends
- Attitude shifts
- Example in a couple of trending litigation areas: police misconduct and sexual assault
Resources
- Aha! And Insight Solutions: Incorporating Unconscious Thought
- Demystifying Pain and Suffering Damages
- Listen Up! Tools & Tips for Active Listening
- More Than a Number: Damage Award Figures
- Move Them With a Story: Storytelling in Litigation
- Themes That Resonate With Today’s Jurors