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From Connection to Impact: Activating Your Network for Growth
Tuesday, September 9, 2025
10:30 AM PDT (San Francisco, U.S.)/11:30 AM MDT (Salt Lake City, U.S.)/
12:30 PM CDT (Chicago, U.S.)/1:30 PM EDT (New York, U.S.)/
6:30 PM GMT (London, U.K.)/7:30 PM CEST (Berlin, Germany)
In today’s competitive legal landscape, the leaders who grow their practices most effectively know one truth: your network is your market share. This discussion will guide you through a proven method to segment your contacts into four high-impact categories to reimagine your network as a living, growing market and build personalized strategies to strengthen relationships, inspire referrals, and create lasting professional impact.
Pre-work:
Before the session, review the DRIP Analysis Tools (links below). Then, choose one specific relationship from your network that you’d like to move forward in the next 6–12 months. Be ready to share:
- Which DRIP category you’ve placed them in (Decision Maker, Referral Source, Influencer, or Personal)
- Why this relationship is important to you
- One or two ideas you have for strengthening or advancing the connection
DRIP Analysis Tools:
DRIP Worksheet
DRIP Spreadsheet
Register Now!
Speaker
Laura Meherg
Laura Meherg is a founder and partner in the Wicker Park Group (WPG). She plays a key role in all programs offered by WPG.
Laura previously founded Meherg Consulting, which later became part of WPG. Before that, she served as Director of Client Services at Burr & Forman, where she was responsible for every aspect of marketing, business development, client service, and training (1998-2005). She developed the firm’s client feedback program, which produced measurable results, won universal praise from firm leadership and became a benchmark in the industry. The Elite Excellence in Legal Marketing Awards named her 2004 “Marketing Director of the Year” and she recently received the 2023 Legal Sales and Service Award: Consultant of the Year. She has conducted thousands of interviews over the past 25 years and worked with more than 120 law firms.
Laura is a frequent speaker at legal marketing, business development, and client experience educational programs. She previously facilitated general counsel roundtables for Martindale-Hubbell’s Counsel-to-Counsel Forum series and other in-house counsel programs. She is a former president of the Southeastern Chapter of the Legal Marketing Association and also served on the board of directors of the Legal Marketing Association as secretary and member at large. Laura is the past board chair for Kid One Transport Systems of Alabama and volunteers with Camplify. She is currently president of the board of MemoryCare, a nationally recognized, innovative leader in dementia care.