Paradigm, you will read about some of the
many ways Primerus firms work together to
better serve clients around the world. This
illustrates the unique advantage of a global
alliance of top quality small to medium-
sized independent law firms working
together as friends and partners.
these advantages and choosing Primerus
law firms instead of the very large
international law firms that have dominated
the legal industry for the past 100 years.
Their days of domination are numbered,
due primarily to the explosive forces of
globalization and technology sweeping
the planet. These forces have leveled
the playing field for the best small and
medium-sized law firms that join together
in a close alliance like Primerus.
In fact, now more than ever, Primerus
represents the way of the future what I
like to call the international law firm of the
21
companies, have cross-border needs,
creating an overwhelming need to hire
attorneys in other countries. Armed with
the latest technology, including state-
of-the-art video conferencing, as well
as many opportunities for members and
clients to interact in person at our global
events, Primerus makes these cross-border
transactions safe and easy.
decline of big law coming. A large law firm
is still a single entity subject to very serious
conflict of interest limitations that inherently
limit its size. Since all legal work essentially
involves multiple parties in adversarial or
conflicting relationships, a single law firm,
regardless of size, can essentially represent
to a past relationship that would create a
conflict of interest. This limitation does
not affect an alliance like Primerus, as
our firms remain independent entities and
are not impacted by the conflicts of other
members of the network.
The experts agree. According to a
September 2017 article in The Lawyer,
"Top 5 predictions for the future of law firm
networks," the top global law firm mergers
in the past year chose structures similar
to those of independent networks like
Primerus.
In that article, a panel of experts from
some of the world's largest law firm networks
reacts to the prediction that "all growing
international firms will adopt the law firm
network model (to some degree) to manage
their global businesses from now on."
Carl Anduri, president of Lex Mundi,
is quoted as saying: "All firms with a
substantial clientele (not just growing
international firms) will, to serve their
clients, need to have broad international
reach and will therefore become part of
their own network (more formal than a best
friends arrangement) of firms with which
they work."
For the best small to mid-sized firms
around the world, I believe, the answer is
Primerus. Primerus calls itself a society and
not a network which are often perceived
it brings so much more to relationships
between lawyers and clients, as shown in the
article on page 5. We call upon our members
to become active partners in our society
making connections that in the long run will
benefit clients. A firm's ultimate success in
Primerus boils down to making connections
with other members.
As one of our esteemed long-time
members recently said, paraphrasing the
late President John F. Kennedy, Primerus
members should ask not what Primerus
can do for them, but rather what they can
do for Primerus. By asking that question,
they are really asking, "What can we do
for our clients?"
Primerus faces a future with tremendous
potential. We invite you to join us on what
will be an exciting journey of growth and
making meaningful connections around
the world.
making connections that in the long run will benefit clients. A firm's ultimate success
in Primerus boils down to making connections with other members.