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4
T H E P R I M E R U S P A R A D I G M
Mining for diamonds
In 2011, I traveled to Dubai in the United
Arab Emirates, Singapore, Costa Rica
and London to introduce law firms to the
International Society of Primerus Law
Firms. Wherever I go, I find that more
and more people ­ law firms and clients
alike ­ are excited about the Primerus
concept and want to be part of it.
I believe that Primerus is exactly
what the business and legal world needs
right now. All around us, we see evidence
that the marketplace is truly global. As
recently as 10 years ago, many middle
market companies and the small to mid-
sized law firms that serve them did very
little business in the international sphere.
That's certainly not the case anymore.
More and more middle market companies
need lawyers who can efficiently and
economically handle international
transactions for them.
On top of all the other challenges
in a competitive global marketplace,
businesses are left with the onerous job
of seeking out quality law firms who can
handle international work for them ­
all for a price that fits into their ever-
tightening budgets. That's where
Primerus is here to help.
What we do for you is go around the
world mining diamonds. We search for
high quality boutique law firms who are
committed to performing excellent work
for reasonable fees. We submit them
to stringent screening before they are
admitted to the society, and then continue
to review their performance every year
they remain members. We do the work
to find these diamonds so that you don't
have to. But our work doesn't end there.
We bring these firms together ­ in the
same way you would put hundreds of
diamonds together to create a stunning
necklace ­ into a society to work
together for you.
Because most of our firms in 33
countries around the world are local
firms, they are able to meet a full range of
client needs in their respective countries,
while American firms with offices in
foreign cities are severely limited by
regulatory restrictions in the services
they may provide to clients. Primerus
member firms frequently work together
to meet their clients' needs seamlessly.
And if Primerus doesn't have a law firm
to meet your needs in a particular city,
our staff works through our networks to
find a highly recommended firm that
can help you.
Just as globalization represents
opportunity for many, it comes with its
share of challenges. We frequently hear
from our clients how pleased they are
that we can help them when they need
representation in a new jurisdiction. No
longer do they have to worry about finding
law firms and screening them for quality
and reasonable fees, because we have
done the work for them.
In this issue, you will read about
examples of our firms working together
to help clients around the world. You
also will see examples of the vast body
of legal expertise our member firms offer.
We hope this collection of articles offers
information that's helpful to you as you
navigate this competitive economy.
Primerus now has over 190 member
firms with nearly 3,000 lawyers in 33
countries. I am thrilled to travel around
the world mining diamonds to add to
our society and showing clients how
we can help them in the international
marketplace. For more information about
Primerus, visit www.primerus.com. I hope
to see you in my travels soon!
President's Podium
John c. Buchanan
...businesses are left with the onerous job of seeking out quality law firms who can handle international work
for them ­ all for a price that fits into their ever-tightening budgets. That's where Primerus is here to help.