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Sales-Free Selling: How to Make it Rain WITHOUT Selling
Tuesday, December 2, 2025
10:00 AM PST (San Francisco, U.S.)/11:00 AM MST (Salt Lake City, U.S.)/12:00 PM CST (Chicago, U.S.)/
1:00 PM EST (New York, U.S.)/6:00 PM GMT (London, U.K.)/7:00 PM CET (Berlin, Germany)/
8:00 PM CAT (Lusaka, Zambia)
Wednesday, December 3, 2025
2:00 AM CST (Shanghai, China)/3:00 AM (Tokyo, Japan)/5:00 AM AEDT (Sydney, Australia)
If you HATE salespeople and being sold to, this is THE event to attend. As a lawyer, you’d never want to be associated with a car salesman. Not to worry! Please join five-time author, podcast host, and authority on legal business development Steve Fretzin as he walks you through:
Why lawyers have a negative feeling about sales and salespeople
Why buyers are more difficult to deal with than ever before
How to secure new business without pitching, convincing, or selling
Why a “sales-free” approach creates deeper relationships from the start
Steve has a proven track record of ensuring lawyers have their best year, every year. His highly rated BE THAT LAWYER podcast and best-selling books validate him as THE authority on rainmaking for lawyers. Please sign up today and flip the script on business development forever.
Register Now!
Speaker
Steve Fretzin
Driven, focused, and passionate about helping attorneys reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer, and roundtable facilitator on business development for attorneys.
Over the past 17 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
In addition to writing five books on legal marketing and business development, Steve has a highly-rated podcast BE THAT LAWYER, which is findable on all major platforms and on Above the Law, where he also writes a monthly column.