Every lawyer in Primerus shares a commitment to a set of common values known as the Six Pillars.
Integrity
Research shows that integrity is the number-one quality Americans want from their lawyers. We believe clients should be able to trust their attorney completely.
Excellent Work Product
Work product is more than winning or losing. It means that all of a lawyer’s work for clients is of consistent, high quality. It means that records, as well as communications with clients, are detailed and clear. It means phone calls are returned, deadlines met and promises kept.
There are two ways Primerus ensures quality of members’ work product. One is through reputation and strict pre-screening, checking with clients, judges and other local attorneys. The other is by choosing members who specialize in certain areas of law such as business or family law.
Reasonable Fees
Primerus member firms may work by the hour, on a contingency plan (pay if you win) or on other fee arrangements. But regardless of the structure, the fees must be reasonable, based on what is customary in their geographic area, and on the individual attorney’s knowledge and experience. We know clients are looking for value now more than ever, and Primerus members are here to deliver high-quality legal services for a good value.
Continuing Education
For Primerus members, education doesn’t end with a law degree. Primerus attorneys are required to complete an average of 30 hours of C.L.E. (Continuing Legal Education) per year. This is more than twice the typical state bar C.L.E. requirement.
Civility
Primerus members still hold the courtroom to be a place of honor. Accordingly, as officers of the court, all lawyers and judges deserve our respect, even when in disagreement. Members may express themselves strongly, but never rudely. Primerus attorneys pledge professionalism, in accordance with the profession’s noblest traditions.
Community Service
That law, in its purest sense, is community service. The law, fundamentally, exists to hold communities together. Primerus members pledge themselves to numerous community service endeavors including pro bono services for those who cannot afford legal counsel.
Daniel B. Fitzgerald Honored for Making a Difference in 2011
Collins & Lacy, P.C. Founding Partners Selected for Leadership in the Law Awards
Fowler Measle & Bell PLLC named as one of the Best Places to Work in Kentucky 2012
Russell Advocaten Holds Traditional New Year’s Reception for the 29th Straight Year
Peter Bennett, Chair of the ABA Standing Committee on Judicial Independence to sit on the ABA hearing Committee February 3, 2012
Collins & Lacy, P.C. Gains Statewide Leadership Presence in Legal Associations
Smith Debnam’s Partner, Bettie Kelley Sousa, Receives a 2011 Women Extraordinaire Award
Law Merit Badge Day for Chicago Boy Scouts
Serap Zuvin Law Offices Has Applied to the Green Office Certificate Programme of the World Wide Fund for Nature “WWF”




