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4
T H E P R I M E R U S P A R A D I G M
A Global Stage
Greetings. At Primerus, nothing makes us
happier than bringing together great clients
and great lawyers. For more than 20 years,
we have been doing this in countless ways,
including hosting educational and social
events for our members and clients to attend.
This fall, we're taking that to a new level
with the 2015 Primerus Global Conference
October 1-4 in Amsterdam, Netherlands.
This is the first time Primerus is hosting the
event outside of the United States. Also for
the first time, clients are invited to attend
the Global Conference, along with Primerus
members.
On the opening day of the conference,
we are hosting the Primerus Legal Risk
Seminar for clients. It will feature excellent
panel discussions about topics including: "A
Global Comparative Approach to Litigation
& Dispute Resolution," "Protecting Your
Company from Cyber Risks and Potential
Liabilities," "Intellectual Property ­
Protecting Your Assets in a Volatile Market"
and "Protecting Your Company from Cross
Border Pitfalls."
We hear from clients time and time again
that they value the opportunities we provide
to learn from educational presentations such
as these, as well as to meet great lawyers
from around the world. You will hear from
some of them in this issue. Representatives
from major international companies are
interested in meeting more Primerus
attorneys so they can retain them for matters
across the globe.
We know that since the recession of
2008, clients are now calling the shots.
They're demanding a lot more value for the
money they spend on legal services. This
doesn't scare Primerus law firms in the least
­ in fact, it's led to increased opportunities
for our firms, who pride themselves on
delivering the highest quality product and
service for reasonable fees.
In this extremely competitive legal
marketplace, we have found the stand-alone,
unknown, small and mid-sized firms are
missing out, as it's hard for the top national
and international clients to identify the
really good ones from the mediocre. That's
where Primerus steps in and provides a
highly valued matchmaker service to those
premium clients on the one hand, and
Primerus' outstanding "Six Pillar" law firms
on the other.
We're finding large international clients
relying on our law firms for work they more
than likely would have sent to the big
pedigreed law firms in the past. They're
sending that work to Primerus firms now,
and in the process they're saving money,
getting great results and developing trusted
relationships with legal advisors.
I do not use the term "trusted
relationships" lightly. We have found that
clients of Primerus firms attend a Primerus
event such as the Primerus Defense
Institute Convocation, or the Primerus
Business Law Institute North America
Regional Symposium, or the Primerus Latin
America & Caribbean Institute Seminar
held in conjunction with the Association
of Corporate Counsel Brazil Networking
Group Legal Seminar, and they emerge with
new friends as well as lawyers.
This is happening at Primerus events
around the world ­ in Brazil, Amsterdam,
Singapore, Shanghai, New York, Chicago,
Boston and many more cities. It's also
happening on the phone and online through
connections made with our society of 3,000
attorneys from 175 law firms. One client
recently said the Primerus seal of approval
is all she needs to see before knowing she
can trust an attorney.
If you would like to learn more, please
visit primerus.com or call us so we can
connect you with an attorney you can trust,
anywhere in the world.
President's Podium
John C. Buchanan
We hear from clients time and time again who tell us they value the opportunities
we provide to learn from educational presentations, as well as to meet great lawyers
from around the world.