International Society of Primerus Law Firms

Thank You for Attending!
Meeting Materials
View Recorded Program
Meeting Recording
PowerPoint Presentation


While this meeting will look different than the Southern Regional meetings of the past, it is a great opportunity to meet other Primerus members who work within the Southern region of the United States, to build stronger relationships, and discuss business development opportunities in a more intimate setting without a large time or financial commitment. Primerus firms from the following regions have been invited to this meeting: Alabama, Arkansas, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas. Please note that firms from any region are welcome to attend.

Our goal is to have each firm within the region represented at the meeting. You are welcome to bring as many attorneys from your firm as desired. We encourage you to consider including attorneys from your firm who have not previously had the opportunity to attend Primerus events in the past.


Keynote Presenter:

Amber Vincent owns Alyn-Weiss & Associates, a strategic marketing firm specializing in writing marketing plans for small to midsize law firms with full-service, defense and contingent fee practices. After writing a plan, Amber often is hired to help clients execute that plan to ensure goals are met.

She coaches lawyers across all generations and implements programs within law firms looking to build a next generation. As the firm’s online marketing specialist, Amber works on website and search engine optimization strategies for law firms nationwide. She lectures to law firms locally and at national conventions on market strategy, branding issues, personal business development, social media and optimization tactics.

Click here to read more!

Zoom Breakout Rooms!

Zoom has a breakout room feature that will allow us to split the attendees into smaller networking groups of 4-5 members to experience quality, meaningful interaction with one another. The small groups will be reshuffled for each breakout session.


Friday, June 26th

9:45 am – 10:00 am
Log On and Tech Test

10:00 am – 10:30 am
Member Introductions

10:30 am – 11:10 am
Marketing Mayhem by Amber Vincent

11:10 am – 11:15 am
Transition to Small Group Breakout Sessions

11:15 am – 11:30 am
Breakout Session #1 – Surviving the Pandemic

11:30 am – 11:45 am
Breakout Session #2 – Marketing Your Practice, Maintaining
Relationships, and Staying in Contact with Your Network

11:45 am – 12:00 pm
Breakout Session #3 – Staying Sane and Workday Mindset

12:00 pm
Break to Get Lunch

12:15 pm – 1:00 pm
Networking Luncheon – Zoom Conference will Remain Open


Please contact Chris Dawe at, or by phone at 800.968.2211 or 616.454.9939.