International Society of Primerus Law Firms

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Why a Mailing List and Proper Messaging Is Crucial for Business Development.

Thursday, March 4, 2021

10:30 am – 12:00 pm ET

Building a list of key contacts – including clients and referral sources – is tedious. It takes time to organize, categorize, and create a database that can actually work for you. But like any good relationship, it is only as good as the time you put into it.

The key to developing a regular flow of work is to have ongoing, and meaningful conversations with the people on your list. Frequency of contact is where the relationship grows into opportunities for work.

Absent talking to your key contacts, how do you expect them to remember you, hire you or refer work to you?

Join the Primerus Northeast Regional meeting to hear from fellow business development specialists on how to build an audience and develop authentic messages to support you in creating a regular flow of work.

Networking with Primerus peers will also be in full effect – we look forward to “seeing” you there!

Panel Moderator:

Amber Vincent is president of Alyn-Weiss & Associates, a consulting firm focused on creating strategic plans and differentiating ways to market small-to-midsize law firms across the country. She brings her energetic approach to rather tedious projects inside law firms – website redesigns, database implementation, content generation, developing thought leadership, and meaningful messaging – to help those firms develop ongoing work. She works with full-service, defense, and plaintiffs law firms to pinpoint marketing methods which strengthen referrals lines and generate potential clients.


Dan Pierron is a patent attorney and CTO at Widerman Malek, PL in Melbourne, Florida. In addition to assisting clients in securing their intellectual property rights on technology, Dan also is passionate about the use of technology to enhance the practice of law and make individual attorneys more effective as practitioners and in their business development, including using CRM software to improve client relationships.


Sheenika S. Gandhi is the Director of Marketing at Greenberg Glusker LLP and leads the firm’s marketing and business development, diversity and inclusion, and corporate social responsibility initiatives. Sheenika is an active volunteer with the Legal Marketing Association, a California licensed attorney, and is passionate about helping attorneys build their profile and develop business.


Anne Parys is the Director of Marketing for Rothman Gordon. In addition to developing and implementing annual and long-term marketing plans, she works with every attorney to develop their own marketing strengths and initiatives.