International Society of Primerus Law Firms
February 21-24, 2018
Sedona, AZ
Primerus Personal Injury Institute
Winter Conference

February 21-24, 2018
Primers Personal Injury Institute Winter Conference
Enchantment Resort

Earn up to 18 hours of CLE credit

$1,799 Member Registration Fee
$1,299 Second Member Registration Fee
$999 Young Lawyer Registration Fee
$99 Spouse/Guest Fee


Led by nationally recognized brain injury lawyer, Dorothy Clay-Sims, we have assembled a team of speakers and experts to deliver a cutting edge program on brain injury, TBI, spinal injury, and PTSD among other injuries. In addition, Communications Coach Rena Cook, will participate in the program to work with the attendees on voice, presence, storytelling and reading body language. The agenda will feature a mix of substantive sessions, role play and collaboration among attendees and the experts. Here are a few highlights from the agenda:

  • Myth Busting: Typical Defenses of TBI and Spine Cases
  • Be an Expert on Their “Expert” – Research Strategies for Exposing Resume Misrepresentations
  • Malingering/Exaggeration: Using this Diagnoses to Support your Claim
  • Expressive Litigator – Being a Human Lie Detector
  • Busting the Defense Doctor
  • Physical Exams and Proving TBI and/or Spinal Injuries
  • Using Brain Scans to Prove: Pain, Depression, PTSD and TBI and discussion on DTI
  • TBI/PTSD and Damages: What Lawyers AND their own Experts Miss
  • Psychological Tests – “How to Stop Drinking the Kool Aid and Show the Jury Just How Silly Some of These Tests Are”
  • How to Read a Defense Report – Reviewing Reports from Attendees’ Cases
  • Expressive Litigator – Projecting Strength and Removing Weakness
  • The Mild TBI You Didn’t Know You Had
  • The Expressive Litigator – Acting the Story
  • Case Roundtable – Working Attendees’ Cases from All Angles


CNS Medical Director and Vice President Dr. Randall Benson is a globally regarded behavioral neurologist and imaging neuroscientist who is recognized for developing new, more effective treatments for incapacitating brain disorders (TBI, MS and stroke) through the use of advanced, functional MRI methods which provide unprecedented understanding of brain function and disease. Dr. Benson’s research and clinical practice are strongly focused on disorders of the brain and cognition. Since 2004, Dr. Benson has worked to develop and validate advanced imaging methods to detect traumatic injuries in mild cases of closed head injury.

Rena Cook is Professor Emerita in the University of Oklahoma’s Peggy Dow Helmerich School of Drama where she taught voice, speech and dialects. She is the founder of Vocal Authority, a training consultancy helping corporate clients – politicians, attorneys, educators, sales teams, and CEOs – who want to use their voice in more commanding and authentic ways. Her work with “The Expressive Litigator” is being turned into a book with colleague Laurie Koller. She is the author of Empower your Voice: For Women in Business, Politics and Life, and Voice and the Young Actor; she co-edited Breath in Action: the art of breath in vocal and holistic practice, and is former Editor-in-Chief of the Voice & Speech Review. She holds an M.A. in Voice Studies from London’s Royal Central School of Speech and Drama, an M.F.A. in Directing from the University of Oklahoma, and an MA in Guidance & Counseling from the University of Tulsa. She has also taught at the University of Kansas, Oklahoma State University and the University of Houston. Honors include the Julian J. Rothbaum Presidential Professor of Excellence in the Arts, Kennedy Center American College Theatre Festival Region 6 Innovative Teacher of the Year and the Wick Carey Endowed Professor in the Arts. Rena’s secret pleasure is voicing animation and video game characters.

Dorothy Clay Sims is the founding partner of Law offices of Dorothy Clay Sims, Esq. She was also on the trial team and was in charge of forensics in State of Florida vs. Casey. For 3 decades Dorothy ran one of the largest worker’s compensation practices in North Central Florida. After watching her clients suffer at the hands of dishonest DME’s she studied psychological and physical tests, taking the tests herself, meeting the authors to find out how bad doctors spin the science. Thereafter, she was asked to write a book about her experience by nationally known jury consultant, David Ball. Her book, Exposing the Deceptive Defense Doctor published by James Publishing was a number one best seller 3 years in a row. It has grown to 2 volumes and is over 1,000 pages with an additional CD of sample depositions.
Dorothy now limits her practice to assisting other lawyers in researching expert witnesses and assisting in cross examination. She also consults with lawyers in 2 hour blocks to walk them through what, when and how to ask questions regarding a particular expert. She is the only lawyer in the nation to so limit her practice.

Dr. Oregon K. Hunter is boarded in physical medicine and rehabilitation and has given hundreds of seminars teaching lawyers and doctors how to spot sound science and how to expose fraudulent medical claims. He ran a brain injury clinic and has treated spines and brains for over 40 years.

Andrew Zimmerman first began researching legal experts in 2006 while attending Saint John’s University. After graduating with a Bachelor’s in 2008, he enlisted in the U.S. Army Guard; serving in the Military Intelligence Corp. Upon returning from two tours overseas and with a strong analytical background, Andrew again worked with Attorney Dorothy Sims on developing and perfecting a process to validate experts and their credentials. To date, Andrew and Dottie researched over 1,200 individual experts. He recently co-founded the Zimmerman & Sanchez Information Group (ZSiG) to widen and continue the effort of researching legal experts. Since the inception of his company, Andrew has provided instruction and strategies to groups such as the American Association for Justice, Mississippi and Nevada Reptile groups, Maryland and New Jersey Associations for Justice, the Chicago Bar Association and even at a SEAK expert witness conference.

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Please contact Chris Dawe at, or by phone at 800.968.2211 or 616.454.9939.