International Society of Primerus Law Firms

We are thrilled to announce this year’s Primerus Global Conference will be held in-person at the beautiful Landsdowne Resort and Spa in Leesburg, Virginia! You will have the opportunity to connect and collaborate with your Primerus friends to enhance the relationships that make the Primerus Community so meaningful. Join us to learn what the future of the legal practice looks like and how the “New World of Primerus” will help you stay ahead. So, log out of zoom and buy that plane ticket. We can’t wait to see you!

Registration Fees
$1,999 Member Registration Fee (North America)
$1,499 Second Member Registration Fee
$1,699 Member Registration Fee (Outside North America)
$1,299 Young Lawyers Registration Fee
$599 Spouse/Guest Registration Fee

*Please note, the hotel reservation deadline is September 20th. After that date Primerus is unable to guarantee room rate and availability at the Lansdowne Resort and Spa.*

Substantive Programs
On Thursday, we will have a Thought Leadership Forum which will be open to all Primerus members covering topics related to marketing, management, retention, and firm culture. This 2-hour session will be led by legal marketing consultant Amber Vincent openly discussing the challenges and successes law firms have faced over the past 18 months. The session will be focused on peers in the network sharing creative ways they are addressing each demand and navigating issues faced in every facet of running a law firm. The day-to-day struggle of finding talent, keeping talent, all while encouraging morale has been a main focus of law firm leadership and attorneys trying to maintain their practices. Come share and gain insight as to how your firm is finding opportunity in this ever-changing environment.
Friday will feature a program from Lori Mihalich-Levin to talk about rebounding from a species-level trauma. Lori will focus on the elevation of awareness around mental health issues in law firms, particularly coming out of a challenging 1.5 years of the pandemic. She will begin with the data on mental health issues within the legal profession as well as how to evaluate the mental health of colleagues and teams. The program will be rounded out by discussing practical strategies for discussing and combatting burnout that comes from the strain on mental health.
Saturday will feature a presentation from Paul Unger on the new expectations of working remotely. The ability to operate a law practice without everyone being together in an office is critically important. Going forward, practice mobility and efficient remote access are likely to be keys for an effective disaster avoidance strategy. In this seminar, we’ll discuss process improvement, software and hardware recommendations for improving your ability to practice law, increasing your focus and productivity, managing distractions, communicate, and taking care of clients from anywhere!
The program will close with a look into the future with Alex Babin, CEO of ZERO Automation. Alex will discuss how the automation of the future will affect differentiation, efficiency, and profitability. Though technology helps us in both the practice of law and the business of law, the legal-tech landscape can be daunting and tough to navigate. Alex will shine a light on how process improvement and adding technology can help reduce the time spent on non-billable/admin tasks; time that can be spent on higher value activities that improve your professional or personal life.
Primerus Gives Back
Join us on Thursday afternoon, as Primerus partners with Blessings in a Backpack to provide food on the weekends for elementary school children across America who might otherwise go hungry. We will be packing bags with food items and encouraging notes for the children. Volunteers will receive a team-building experience while packing food for those in need. Join Primerus members, spouse/guests, staff and special guests to demonstrate a commitment to giving back and help us feed up to 1,000 children!

Click here to learn more about Blessings in a Backpack!

Leisure Activities
Smithsonian Air & Space Museum: Steven F. Udvar-Hazy Center
This museum is the length of 3 football fields and 10 stories high to contain the Space Shuttle Discovery, SR-71 Blackbird Spy plane, the first Concorde to fly to America, the Enola Gay, an art deco Stratoliner jet, and the prototype for the most advanced modern, military plane – the Joint Strike Fighter, among hundreds of others! It also contains many legendary foreign aircrafts. You will have a guide from the time you leave the resort to inside the museum where they will give you an overview and then allow for time to visit your own personal interests at your leisure.
The Horse Lovers Wine Experience
You will travel to Greenhill Winery in the “horse and hunt capital” of our nation in an idyllic countryside entertaining fox hunting, polo, and other equestrian sports. You will receive a full tasting at the working farm, and the winery which produces award winning, handcrafted Virginia wine, grass fed beef and raw honey in its apiaries. The 30 acres of vines produce their Burgundy and Bordeaux grapes to produce several varieties of wines, including Viognier. You will proceed to the Village of Middleburg and the National Sporting Library Museum and have 45 minutes to explore before returning to the resort.
Bicycle Ride
Enjoy a guided 12-mile ride on the paved, gently rolling, scenic Washington & Old Dominion Rail Trail. This trail will pass through the town of Leesburg where you may do a stop. You will be shuttled 3 miles from the resort to meet up and get fitted to your bikes and a helmet. We will need the height of each rider to have a proper sized bike ready for you with a mix of road and off-road bikes. If you wish to bring your own bike shoes, please let us know and we will try to have the pedals fitted to your bike.
Lost Rhino Brewery Tasting and Civil War Plantation
The Lost Rhino Brewery is the oldest and largest brewery in Loudoun County, VA. Take a behind the scenes tour with a Brewmeister and enjoy a flight of beers of your choice made with a global perspective and locally harvested ingredients. We will then take a short trip to Morven Park in Leesburg, VA with over 1000 acres of lawns, woods, and boxwood gardens. This was once a skirmish area for Union and Confederate troops in the Civil War but now is home to pure-bred livestock and home to equestrian events and special activities year-round. Its iconic mansion began as a small fieldstone house, circa 1780, and became the 22-room Greek revival mansion you will see today. We will tour the house and grounds.
The Grand Golf Club
The Lansdowne Resort features player-friendly designs by Robert Trent Jones and Greg Norman, with the 45 holes showing off the rolling landscape along the Potomac River. You will have the chance to play both courses if you choose. The Greg Norman Course will be played on Friday and the Robert Trent Jones or Hardest Mile Course will be played on Saturday. Tee times will begin at 1:00pm on both days.
Attend Safely
Your safety is our highest priority. For this first in-person conference after an unprecedented year, we request that you be fully vaccinated to attend. While the hospitality industry recovers, there may be some amenities that are unavailable at this time, such as maid service. Most meals will be served outdoors or in aired open spaces to allow for distancing.
Contact Chris Dawe at or by phone at 800.968.2211 or 616.454.9939.