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4
T H E P R I M E R U S P A R A D I G M
Traveling the World
In 2016, Primerus is logging a lot of
airline miles. Why? For two reasons: First,
we are traveling the globe looking for more
of the world's finest law firms. Second, we
are spending more time than ever coming
to you ­ our valued clients ­ so you can
meet our fine attorneys and start reaping
the benefits of our global society.
Let's start with the first. Primerus
already has 175 law firms in 40 countries.
But we're not resting until we have
brought together even more of the world's
finest small and mid-sized law firms
for you. We know that on top of all the
other challenges your business faces in
a competitive global marketplace, you're
left with the job of seeking out quality law
firms who can handle your legal needs
­ all for a price that fits into your ever-
tightening budgets. That's where Primerus
steps in to help.
What we do for you is literally go
around the world searching for high
quality boutique law firms who are
committed to performing excellent work
for reasonable fees. We submit them
to stringent screening before they are
admitted to the society, and then continue
to review their performance every year
they remain members. We find these law
firms so that you don't have to. But our
work doesn't end there. We bring these
firms together into a society to work
together for you. We strive to take the risk
and guesswork out of your job of finding
new law firms.
Second, we're traveling the world to
give clients more chances to meet our
quality attorneys face to face. We hear
from clients time and time again that
they appreciate meeting our attorneys in
low-pressure, educational environments,
so we're working hard to offer more of
these opportunities around the world.
In 2016, we will host client events
throughout the United States, as well
as in Madrid, Spain; Mumbai, India;
Zurich, Switzerland; Rome, Italy; Mexico
City, Mexico; Hamburg, Germany; and
London, England.
The introductions that occur at
meetings such as these lead not only to
friendships, but also to relationships with
some of the world's finest trusted legal
advisors. Clients tell us that after meeting
Primerus attorneys, they consistently turn
to us when they need legal representation
in a new jurisdiction, or simply for legal
advice in an area where they cannot hire
a Primerus attorney.
To companies around the world,
Primerus offers the best of both big and
small law. We're made up of small and
mid-sized, independent law firms that
provide very high quality legal services
anywhere in the world. By joining together,
we offer clients the advantages of small
and mid-sized law firms ­ personalized
partner level service, fewer conflicts of
interest, reasonable fees and the flexibility
that comes with less overhead and
bureaucracy. But we also offer clients the
advantages of big law firms with global
connections that offer possibilities to
partner with the best law firms around
the world.
We hope to see you during our world
travels this year!
President's Podium
John C. Buchanan
What we do for you is literally go around the world searching for high quality
boutique law firms who are committed to performing excellent work for reasonable
fees. We submit them to stringent screening before they are admitted to the society,
and then continue to review their performance every year they remain members.