background image
4
T H E P R I M E R U S P A R A D I G M
The Perfect Storm
Greetings. It's impossible for me to read
any legal or technology news today
without feeling like we are living in
exciting times for small and mid-sized
law firms and their clients. The legal
profession continues to go through a
revolution in the cost and delivery of
legal services across the globe. Two
powerful forces are at work in creating
the law firm of the future ­ or as Primerus
calls it, the law firm of the 21st century.
Those two forces are often looked at
and discussed independently, as if they
are totally unrelated to each other, instead
of being integral parts of the "perfect
storm" that is revolutionizing the legal
profession. They are:
1. The decline of the large law firm,
with more and more clients looking to
small and mid-sized firms for quality
service and greater value. According
to Altman Weil's 15th annual Chief
Legal Officer Survey, only four percent
of general counsel are pleased with
how law firms provide legal services.
Four percent. Among the changes
they would like to see: greater cost
reductions, more efficient project
management and better budget
forecasting.
2. The explosion in law firm-related
technology that levels the playing field
between the large and small law firms.
The experts call this "disruptive
innovation," which Wikipedia defines
as "innovation that helps create a new
market and value network and eventually
disrupts an existing market and value
network (over time), displacing an earlier
technology."
At Primerus, we're embracing these
times. As a society of independent,
boutique law firms around the world
­ currently with 180 law firms with
3,000 lawyers in 40 countries ­ our
firms are perfectly suited to give
clients what they're demanding in
this new economy. Each Primerus
firm operates independently from one
another, avoiding the high overhead and
bureaucracy of big law.
But our firms and by extension, our
clients, enjoy the benefits of a global
alliance, including assurance that
all members have met stringent quality
standards for membership, and shared
commitment to values reflected in the
Six Pillars (integrity, excellent work
product, reasonable fees, continuing
legal education, civility and community
service).
Primerus firms work together as
one unit, partnering with clients to offer
them enhanced value and high quality
legal services at low costs anywhere in
the world.
We invite you to join us as we harness
technology and revolutionize the future
of the legal industry.
President's Podium
John C. Buchanan
The legal profession continues to go through a revolution in the cost and delivery
of legal services across the globe. Two powerful forces are at work in creating the
law firm of the future ­ or as Primerus calls it, the law firm of the 21st century.