Group. According to Patricia Barcellos,
chair of the Primerus Business Law
Institute of Latin America & Caribbean
and attorney at Primerus member firm
Barcellos Tucunduva Advogados in
Sao Paulo, Brazil, the event was highly
successful in bringing clients and
Primerus lawyers together.
"This event opened doors to many
opportunities we hope to explore now,"
she said. "We have concrete leads to
follow up on. That's the kind of thing
I am looking for in Amsterdam [at the
Global Conference]."
Barcellos noted that the quality and
content of the educational program at
the event was greatly appreciated by
clients who attended. Artur Marinho,
who has trained approximately 50,000
executives and entrepreneurs in over 300
companies, led an interactive program
on human capital and legal management
the "day after" closing and the hurdles
that end up at the in-house lawyer's desk
and how outside counsel can help.
This addressed a highly relevant matter
for corporate clients in attendance,
resulting in a lot of conversation and
active participation.
Events such as these are also critical
to showcase what Primerus firms can do
for clients.
"In Primerus, we are smaller firms
and because we are smaller, we have
developed a set of skills sometimes I
don't think we really know we have,"
Barcellos said. "We have learned to
interact with a lot of people in order
to deliver a task. If we don't have a
specific expert on a matter in our own
firm, we find it. Teamwork is something
we are very skilled at, and our clients
need that."
Barcellos said this event and other
benefits of Primerus membership have
which recently celebrated its 60th
anniversary.
"We were able to position ourselves
in the global market," Barcellos said.
Her firm has enjoyed referrals from other
Primerus firms in South America, the
United States and Europe.
"My hope is that we are able to see
good opportunities and take advantage of
them," she said. "Having Primerus with
us increases our chances of success in
the future."
She hopes the same for all Primerus
firms. "My advice to other colleagues in
Primerus is to always get involved," she
said. "Invest some time because if you
do, there will be a return. You have to
make it another task to do in your day. If
you don't do it that way then you're not
likely to get the results you would like."