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6
T H E P R I M E R U S P A R A D I G M
Defense Institute Convocation and other
events for clients to develop personal
relationships with them."
Those personal relationships are
what's key for Taylor. At one of her first
Primerus events, she met Tamara Glaser
of Primerus member firm Neil, Dymott,
Frank, McFall & Trexler (San Diego,
California). They soon discovered they
were originally from small neighboring
towns in western Pennsylvania. She
also became fast friends with other
Primerus attorneys including Marc
Dedman of Spicer Rudstrom in Nashville,
Tennessee ­ as well as his wife ­ and
Duncan Manley of Christian & Small in
Birmingham, Alabama.
"These are great, great people. I
cannot say enough about how nice
everyone is. They've become like family to
me," Taylor said. "Primerus does exactly
what Werner has prided itself on for years
­ they build friendships."
Taylor also said that to see a member
like Manley be so dedicated to the
Primerus society sends a message. "To
see that his heart and soul is in this group
means a lot to us. He is the one who
introduced us to Primerus," she said.
Taylor appreciates that Primerus
events start with strong continuing legal
education presentations, but also leave
room for social interaction. "They put
on very good presentations, but then
they spend the rest of the day building
relationships with golf, fishing excursions
and other outings. That is where you meet
people and you just talk and really get to
know them."
And that inevitably leads to trusted
relationships with Primerus attorneys.
"If I could sum it up in one word, I
would say they're trustworthy," Taylor
said.
Taylor will be relying on that
trustworthiness as her company seeks
lawyers in various parts of the world
in coming years. "To me, it's kind of
like buying a used car. If you buy it
from someone who says this was their
Grandma's car and they know everything
about it, you trust that. But if you buy it
from a used car salesman who you don't
know at all, you don't have that same level
of comfort," Taylor said. "That's what
Primerus brings to the table for us. They
filter their members through a process so
we know they're quality attorneys. We are
trusting in the attorney, but we are trusting
in Primerus primarily."
Client Events around the World
In addition to the Amsterdam event,
earlier in 2015 Primerus hosted
international client events in Singapore
and Sao Paulo, Brazil.
The event in Sao Paulo, called the
Primerus Latin America & Caribbean
Institute Legal Seminar, was sponsored
in cooperation with the Association of
"Before we were acquainted with
Primerus, when we had a claim in an
area where we didn't already have
legal representation, we were kind of
taking a shot in the dark. We would
pretty much go to the yellow pages
and put our trust in strangers. Now
Primerus does all the work for us
by vetting law firms. We know they
adhere to the Six Pillars and that we
can trust them. The legwork is already
done for us, and we can just focus on
the case. It's been a tremendous tool
for us."
-- Colleen Taylor, Claims Administrator,
Werner Ladder Company