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4
T H E P R I M E R U S P A R A D I G M
Leading the Way
In 2012, Primerus is celebrating its
20th anniversary. I am convinced now as
much as ever that Primerus provides an
invaluable service to the legal industry.
We are leading the way into a new
paradigm; we are at the cutting edge of a
whole new concept in the delivery of high
quality legal services at reasonable fees
anywhere in the world.
Many of the challenges that emerged
in the legal industry in 2008 when the
economy suffered a historic downturn
are still present today. During the time
immediately following this, and continuing
today, Primerus has experienced
tremendous growth. Our brand of high
quality legal services for reasonable fees
was exactly what clients were looking for.
And now, four years later, it turns out that
it's still what they're looking for. I predict
that's a trend that will never wane.
As a society of 200 law firms with
nearly 3,000 attorneys in 37 countries and
130 cities around the world, we are truly
global. With that kind of breadth comes
tremendous resources in just about every
practice area of the law you can imagine.
If one of our member firms has a client
needing the resources of another member
firm, they simply pick up the phone and
call. Because we have so stringently
screened and monitored our member
firms, they can have complete confidence
in the quality of fellow member firms.
They're all committed to the impeccable
standards of the Six Pillars, which reflect
the values clients look for in outside
counsel ­ integrity, excellent work
product, reasonable fees, continuing legal
education, civility and community service.
Because our member firms are
boutique law firms that are small to
medium-sized, clients get personalized,
partner-level service at a much lower fee
than they would pay equally experienced
lawyers at a larger firm. And since
each Primerus member firm operates
independently, Primerus firms don't
encounter the same conflicts of interest
as at larger firms.
But Primerus' role in today's legal
industry goes even a step further. Not only
are we committed to finding the finest law
firms for corporate clients anywhere in the
world, we are also dedicated to helping
them learn the latest legal developments
of interest to them through sophisticated
and enjoyable educational programs.
For example, at the Primerus Defense
Institute Convocation every year, about
50 insurance and corporate defense
clients gather with about 75 Primerus
defense counsel to learn together, all
with the mission of helping clients
reduce liability exposure and defense
costs. And at the Primerus Business Law
Institute Symposium held in Chicago
each year, lawyers and clients gather to
learn about the latest trends in the legal
world affecting businesses in the United
States and internationally. These are
just a couple of examples of the many
educational programs the Primerus
Institutes provide to clients in specialty
industries throughout the world.
As we enter the next 20 years, I have
no doubt that Primerus will continue to
be one of the most valuable resources
available to high quality boutique law
firms in finding excellent clients, and to
clients looking for the "World's Finest
Law Firms" providing high quality legal
services at reasonable fees anywhere in
the world.
President's Podium
John c. Buchanan
If one of our member firms has a client needing the resources of another member firm,
they simply pick up the phone and call. Because we have so stringently screened and monitored
our member firms, they can have complete confidence in the quality of fellow member firms.