
2025 Primerus Personal Injury Institute Winter Conference
In Person
–
Burch & Cracchiolo, P.A.
1850 North Central Avenue
Suite 1700
Phoenix, AZ 85004
United States
View all events or more In Persons.
Join us for three days in Phoenix, as we bolster the skills necessary to tell a winning story in the courtroom. Jesse Wilson, a nationally recognized communication expert, jury trial consultant, and author will set the stage to show how casting your client as the victor – not the victim – can help make the difference between winning and losing a case.
A counterintuitive methodology, the victim-to-victor approach reframes your entire case for both the judge and jury, helps you better prepare your clients for trial, and enables your jurors to form the emotional connection necessary to act in your client’s favor.
Friday’s sessions will focus on witness preparation, storytelling, emotional state management, direct examination, presentation skills, and maximizing damages.
$1,450 Member Registration Fee
$1,250 Second Member Registration Fee
$999 Young Lawyer Registration Fee
$500 Non-Member Registration Fee
Please fill out the attached form and email to Katie Bundyra at kbundyra@primerus.com.
6:00 PM | Dinner (Pay on your own) |
8:30 AM – 8:45 AM | Welcome! |
8:45 AM – 9:50 AM | How Do You Need to See Them? Transforming the Unlikeable Client Jesse Wilson – CEO of Tell the Winning Story (Colorado Springs, Colorado) |
9:50 AM – 10:55 PM | Flipping the Script – The Value of Conflict Jesse Wilson – CEO of Tell the Winning Story (Colorado Springs, Colorado) |
10:55 AM – 11:15 AM | Break (put in lunch orders) |
11:15 AM – 12:20 PM | Deposition Preparation: The Movie Question – The Obstacle is the Opportunity Jesse Wilson – CEO of Tell the Winning Story (Colorado Springs, Colorado) |
12:20 PM – 1:20 PM | Networking Lunch/In-House Catering Service |
1:20 PM – 2:25 PM | Emotional State Management – Stepping Out of the Role of Victim Jesse Wilson – CEO of Tell the Winning Story (Colorado Springs, Colorado) |
2:25 PM – 3:30 PM | Non-Verbal Movement/Body Language Jesse Wilson – CEO of Tell the Winning Story (Colorado Springs, Colorado) |
3:30 PM – 3:50 PM | Break |
3:50 PM – 5:00 PM | Setting Up Your Damages Model Jesse Wilson – CEO of Tell the Winning Story (Colorado Springs, Colorado) |
7:00 PM | Dinner (Pay on your own) |
8:30 AM – 10:00 AM | Techniques for Using Video During Depositions and Trials Joel Robbins – Robbins, Curtin, Millea & Showalter, LLC (Phoenix, Arizona) |
10:00 AM – 10:15 AM | Break |
10:30 AM – 11:45 PM | Round Table Discussion/Case Studies |
11:45 AM – 12:00 PM | Closing Remarks |
1:10 PM | Lunch at Padres vs. Mariners Baseball Game (Peoria Sports Complex – lunch pay on your own) |
Jesse Wilson is a communications specialist, author, and jury trial consultant. A Juilliard theater graduate, after thirty years of working in the world of theater, he has created Tell the Winning Story to empower trial lawyers to deliver high-impact presentations, as well as rapidly transform their communication and collaboration skills to effectively prepare clients and witnesses to testify.
Jesse was inspired to create Tell the Winning Story after co developing a theater-behind bars program for inmates. The program helped inmates make powerful changes in their lives.
Jesse’s hands-on training is featured in his seminars, law firm retreats, intensives, small group workshops, and webinars.
Jesse is the author of “Witness Preparation: How To Tell The Winning Story” recently published from Trial Guides.
Jesse lives in Colorado Springs with his wife, Branda, and his two beautiful children, Autumn and Nicholas.
Please fill out the attached form and email to Katie Bundyra at kbundyra@primerus.com.
Questions?
Contact Katie Bundyra at kbundyra@primerus.com or +1 800.968.2211 or +1 616.454.9939