International Society of Primerus Law Firms

Welcome to the Primerus Webinar Series. As we navigate these new waters together without in-person meetings, we want to do all we can to ensure you still benefit from the Primerus knowledge base. If you would like to present or have a topic suggestion, please contact Katie Bundyra at

Crisis Communication Strategies to Position Cases in Litigation

Presented by: Richard Gabriel

Tuesday, June 9th
12:00 PM EDT

From medical care to employment to insurance to cruise ships and colleges, the COVID-19 pandemic is a crisis that has cut a wide litigation swath across many industries. Whether you are a plaintiff or defendant, the way you position your case in the court of public opinion during a crisis can greatly affect your settlement value and trial posture. This timely webinar discusses a three step system for clearly and persuasively communicating your client’s position as well as ways to avoid critical mistakes that can negatively affect your client’s case and reputation.

Live Interactive Q&A – Bring/Submit Your Questions

The panelists will be reserving time to answer specific questions from attendees and encourage those in attendance to come with questions prepared. If you would like specific questions addressed, you are invited to submit questions in advance to Katie Bundyra at

About Richard Gabriel

Richard Gabriel is the President of Decision Analysis. Since 1985, Richard has been a leader in the field of jury research, jury selection, and litigation communication in more than a thousand trials in both the civil and criminal arenas across the country. Richard has assisted counsel in thousands of cases across the country, including the O.J. Simpson, Casey Anthony, Aaron Hernandez, Phillip Spector, Whitewater, and Enron Broadband trials, among others. Three cases he has participated in have resulted in United States Supreme Court rulings.

Richard is the author of Acquittal: An Insider Reveals the Stories and Strategies Inside Today’s Most Infamous Verdicts which was optioned by Warner Brothers and developed by Jerry Bruckheimer productions into a one-hour network drama. He is also the co-author of Jury Selection: Strategy and Science, printed by Thompson-Reuters Publications and now in its Third Edition, as well as a contributor to Bennett’s Guide to Jury Selection and Trial Dynamics.

Richard is a former President of the American Society of Trial Consultants and has been on numerous committees to study litigation and trial issues with American Bar Association, American Board of Trial Advocates, National Center for State Courts, The Institute for the Advancement of the American Legal System, and Civil Jury Project at NYU Law School. He is the inventor of the Jury Mediation system and appears regularly on CNN and other network and cable shows as a commentator on high profile trials.

Can’t Attend the Webinar? Check Out the Recording!

We will be recording each of the Webinars in our series to make sure you won’t miss out! Be sure to check for our recordings.

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