International Society of Primerus Law Firms
June 20, 2019
Boise, Idaho
2019 Western Regional Meeting

Join Us On
Thursday, June 20, 2019
Boise, Idaho

Hosted By:
Elam & Burke

Meeting Location
Jack’s Urban Meeting Place
1000 W Myrtle St.
Boise, ID 83702

Registration Fee

Dinner is being arranged on Wednesday evening, June 19th for any members arriving the day before the meeting.

Why You Should Attend

This meeting is a great opportunity to meet other Primerus members who work within the Western region of the United States, to build stronger relationships, and discuss business development opportunities in a more intimate setting. Primerus firms from the following states have been invited to this meeting: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Nevada, New Mexico, Oregon, Utah, and Washington. Please note that firms from any region are welcome to attend.

Our goal is to have each firm within the region represented at the meeting. You are welcome to bring as many attorneys from your firm as desired, as this event has been intentionally designed to keep costs as low as possible. We encourage you to consider including attorneys from your firm who have not previously had the opportunity to attend Primerus events in the past.


Wednesday, June 19

6:30 pm
Dinner Reservation
Beside Bardenay
610 W Grove Street
Boise, ID

Thursday, June 20

9:00 am – 9:30 am
Welcome and Check-In

9:30 am – 10:00 am
Member Introductions

10:00 am – 11:00 am
Management Q&A

11:15 am – 12:15 pm
Ethics in Business Development

12:15 pm – 1:30 pm
Networking Luncheon

2:00 pm – 4:00 pm
Community Service Initiative


Amber Vincent is a partner at Alyn-Weiss & Associates which researches and writes marketing communication plans for full-service, contingent fee and family law attorneys and firms.

In addition to helping firms meet their overall marketing goals, Amber coaches young lawyers and develops programs for young lawyers within firms looking to build a next generation. As a business coach and speaker, she offers GenX and Millennial lawyers insight and planning structured to create personal relationships with potential clients. Her goal with every attorney is to generate a book of business that is based on what they want to do rather than what they have to do.

She has worked with and lectured to young lawyers across the country providing tips and guidance so they can fulfill their work and personal goals. She has spoken to numerous legal associations, including the DRI Young Lawyers conference and Primerus. Amber was also selected as a business and marketing coach for the ABA Women Rainmakers Workshops.

As the firm’s online marketing specialist, Amber has worked on numerous website and search engine optimization strategies for law firms nationwide. She lectures to law firms locally and at national conventions on branding issues, personal business development, social media and optimization tactics. She is a member of the American Bar Association’s Law Practice Management Section, Young Lawyers Division and Women Rainmakers.

Hotel Suggestions

All hotels are within walking distance from JUMP

Hotel 43
981 W Grove Street
Boise, Idaho 83702

Inn at 500 Capitol
500 S. Capitol Blvd.
Boise, Idaho 83702

Residence Inn by Marriott
400 S. Capitol Blvd.
Boise, Idaho 83702

Hyatt Place Boise/Downtown
1024 West Bannock Street
Boise, Idaho 83702

Hampton Inn & Suites Boise-Downtown
495 S. Capitol Blvd.
Boise, Idaho 83702


Please contact Chris Dawe at, or by phone at 800.968.2211 or 616.454.9939.