International Society of Primerus Law Firms
October 10-12, 2019
San Diego, California
2019 Primerus Global Conference

Join us in sunny San Diego to hear from experts in the legal industry in addition to re-connecting with old friends and making new friends from around the world.

October 10-12, 2019

San Diego, California

Fairmont Grand Del Mar

$1,999 Member Registration Fee (North America)
$1,699 Second Member Registration Fee
$1,699 Member Registration Fee (Outside North America)
$1,299 Young Lawyers Registration Fee
$999 Spouse/Guest Registration Fee

Keynote Speaker

An IBM Futurist, Certified Speaking Professional (CSP) TEDx Speaker and Forbes Contributor, Stan Phelps has spoken at over 250 events. Stan has spoken on every inhabited continent, in over a dozen countries for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi.

Prior to focusing on writing and speaking, Stan held leadership positions at IMG, Adidas and the PGA. He also spent seven years as Chief Solutions Officer at Synergy, an award winning marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M’s, Walmart and Starbucks.

Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a faculty member on ANA’s School of Marketing and also serves as an adjunct instructor at Rutgers Business School.

Stan Phelps challenges leaders to think differently about their most important stakeholders: customers and employees.

A masterful storyteller, he has collected over 3,000 case studies on customer experience, employee engagement, technology, and purpose. His keynotes and workshops keep audiences engaged and deliver actionable ideas that drive loyalty and sales.

Stan will be presenting on two topics:

Amplifying Weirdness and Embracing Weakness to Stand Out in Business.

True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This keynote will showcase the seven ways to leverage what makes you unique and wonder-full in business.

How Do You Navigate the Gray Areas of Leading Five Generations?

How do you successfully lead the five generations in today’s workforce? This keynote provides a map for leaders to follow as they recruit, train, manage, and inspire across the generations.

Program Highlights

The 5 Year Plan

Each year, Primerus provides an opportunity for members to attend the “not to be missed” Primerus Global Conference. This year, the Primerus Board of Directors and leaders are encouraging each firm to send at least one representative to this conference. During the conference, President and Founder, Jack Buchanan, will present Primerus’ vision and long range planning process. On Saturday, members will help shape the future of Primerus through interactive round-table discussions. Be part of the community and contribute your ideas to the planning process. You will be instrumental in shaping the future of Primerus. Join us as we continue to work towards the growth of this great organization!

Primerus Hunger Initiative

Join us on Thursday afternoon, as Primerus partners with Blessings in a Backpack to provide food on the weekends for elementary school children across America who might otherwise go hungry. We will be packing bags with food items and encouraging notes for the children. Volunteers will receive a team-building experience while packing food for those in need. Join Primerus members, spouse/guests, staff and special guests to demonstrate a commitment to ending hunger and help us feed up to 1,000 children!

Click here to learn more about Blessings in a Backpack!

Leisure Activities

Kayak La Jolla

Explore the finest scenery along San Diego’s coastline by kayak. Soak in the views of sea lions basking on coastal rocks and gliding past your kayak. You’ll witness the stunning marine life of La Jolla’s Ecological Reserve including bright orange garibaldi, leopard sharks and lush kelp beds floating next to your kayak. Paddle through the symbolic sea caves as waves crash against the rocks. The certified tour guides will safely escort you through the sea caves.

Hiking Torrey Pines

This Torrey Pines hike takes you to the best of the park – you will experience great ocean views, hike through unique geological formations, get a glimpse of the world-famous golf course, hike on an antique version of the Pacific Coast Highway, and of course, get to see the Torrey Pine. The Torrey Pine is the rarest pine tree in the United States and is an endangered species. You can only see them here and on the Channel Islands. As you’re hiking Torrey Pines, remember that the environment is fragile, so please stay on the trail. Torrey Pines State Natural Reserve is one of those once in a lifetime destinations.

Safari Park Tour

With exotic atmospheres and award-winning catering, the San Diego Safari Park is the perfect venue for an unforgettable experience. Here you will enjoy the sights and sounds of animals and habitats from all over the world. Enhance your experience with a behind the scenes VIP Tour. This VIP tour is a two-hour entertaining and educational adventure offering special behind­-the-scenes views and interesting information about how the world famous San Diego Safari Park takes care of their animals. It is filled with experiences and stories you can’t get anywhere else. You’ll be part of a small group travelling the safari park on foot and in a shuttle cart visiting off-exhibit areas.

Hungry Hawk Winery Tour and Tasting

Hungry Hawk Winery produces fifteen estate grown award winning varietals in their estate vineyard. Your group will visit this breath-taking estate which is made up of 10 acres over looking the beautiful San Pasqual Valley & San Diego Zoo Safari Park. You will take a guided tour of the facility with the Winemaker himself and taste some of the award-winning wines, and weather permitting, go out into the vineyard. After this hour long tour, guests can relax and enjoy the beautiful patio and have a chance to purchase Hungry Hawk wine by the bottle.

The Grand Golf Club

With stunning Los Peñasquitos Canyon as his canvas, Tom Fazio created a masterpiece of dramatic elevations, diverse bunkering and lush fairways. Graced by Pacific breezes from the nearby coast and awash with Southern California glow, The Grand Golf Club features San Diego’s only Tom Fazio-designed course at Southern California’s premier golf resort. Thanks to the city’s renowned climate, you can play year-round on the private rolling greens of our San Diego golf resort.


Please contact Chad Sluss at, or by phone at 800.968.2211 or 616.454.9939.