Prospective Members


It's not easy to stand out from the crowd, especially when the crowd occupies seventy-seven pages of the local phone book and thousands of websites on the Internet. Through Primerus, principled lawyers are joining together and making their presence known. This growing alliance of independent, small and medium-sized law firms relies on a thorough screening and audit process to ensure adherence to high standards thereby differentiating member firms and engendering public trust.

Primerus combines timeless principles of excellence and quality with the latest in marketing and business practices to help small and medium-size independent law firms succeed. Primerus law firms reap the benefits of strategic marketing expertise, professionally-produced marketing materials, a unique source of referrals, and other significant marketing and business support.

The Primerus seal gives prospective law firm clients a way to tell "the good (lawyers) from the bad, a sort of Good Housekeeping seal of approval..." according to the Wall Street Journal.

"I had not heard of Primerus prior to coming to Thornton, which was essentially for the 2007 Legislative Session. I did not see any value in belonging. Now, I'm very excited about your services and want Primerus to be the focal point of our marketing efforts. I believe that we can both benefit from our partnership and am determined to be the most active member you have. The firm I left was rapidly falling in all areas. Thornton is a firm I have known of since 1970 and a firm that Primerus should be proud to have. These guys are the real deal."
Randy McNeel - Thornton, Biechlin, Segrato, Reynolds & Guerra, L.C.

Learn more about Primerus and the benefits of membership using the links below or give us a call at 800-968-2211.

Links
About Primerus
The Six Pillars
Benefits of Membership